Podcasts: #558 Alexandra Zatarain on How To Get Better Sleep 🔗 3 years ago

Alexandra Zatarain is the co-founder and VP of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.

In this conversation, we discuss sleep science, creating a new category, marketing hardware, building a cult, turning customers into marketers, and building Eight Sleep from scratch. 

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